2004 Parks and Open Space Comprehensive Plan

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CHAPTER 1V I-50. .Address marketing and outreach needs of both the Parks and Open Space and Recreation Divisions. I-51. .Update marketing plans in order to increase public awareness and use of parks, recreation facilities, and programs and services. I-52. Implement marketing strategies to increase awareness and participation among targeted groups, focusing on the benefits provided by participation. I-53. Strengthen relationships with all local media. I-54. Coordinate marketing among facilities and program areas. I-55. Create a joint recreation guide or newsletter for POS and LRCS that lists recreation service activities, as well as parks and natural area information. I-56. Encourage use of parks and natural areas by providing: ^ Printed maps at trail heads and public counters; ^ Tailored searches on the web that include trip planning information such as distances, facilities, accessibility, and other features; ^ Interpretive map signage; and ^ Newspaper articles or notices containing information on trail features or parks. I-57. Provide public information, such as flyers, brochures, maps, and signage, in multiple languages, including Spanish. I-58. Provide outreach to inform people with disabilities about recreation opportunities and provide accessible public information materials, such as alternative formats for people with visual disabilities. Incorporate new technologies when feasible. I-59. Develop outreach materials to communicate evolving trends in parks and open space management to promote stewardship and public understanding. Consider use of temporary on-site interpretive signage as appropriate to clearly identify public benefits. I-60. Evaluate the costs and benefits of serving as a central clearinghouse for recreation program information in Eugene. I-bl . Consider developing information kiosks at malls and other public locations. City of Eugene PROS Comprehensive Plan 55 Draft