2004 Parks and Open Space Comprehensive Plan

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CHAPTER IV I-35. Assess community needs and update the PROS Comprehensive Plan every five years to respond to changing trends. I-36. Co-locate parks with schools, fire stations, and police stations when feasible to enhance security. Monitor the impacts of these facilities on park level of service to ensure there are no reductions in park land. -~ I-37. Enhance opportunities for public art in parks, including performance art and temporary art installations. Public Information and Program Marketing I-38. Reference the website, www.ci.eugene.or.us, in all marketing efforts. I-39. Update the Recreation Division website to make it more customer-friendly and to maximize marketing opportunities. I-40. Implement on-line registration for recreation activities. I-41. Strive to incorporate new technologies that enhance community access to information. I-42. Continue emphasizing the benefits and developmental assets provided by programs in marketing materials. I-43. Emphasize the sources of information for drop-in and self- initiated activities in the Recreation Program Guide, including natural area-related activities. I-44. Seek alternative methods of increasing program awareness, such as community open houses, presentations to neighborhood groups, and booths at community events. I-45. Include information about transit routes and alternative transportation routes in recreation Program Guides and event announcements. I-46. Continue providing information about accessibility for people with disabilities. in all marketing materials. I-47. Develop a brand for the City of Eugene that emphasizes the arts, entertainment, and the outdoors to attract residents, businesses and tourism. Conduct a study to determine how to enhance arts and entertainment in Downtown Eugene. I-48. Market volunteerism as a recreation activity. I-49. Expand collaboration between Recreation Services marketing and Parks and Open Space efforts. 54 City of Eugene PROS Comprehensive Plan Draft