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CHAPTER IV <br />I-62. Educate citizens about the important role parks and recreation <br />plays in enhancing quality of life. <br />I-63. Incorporate key messages related to community vision and <br />benefits of parks, recreation and open space in outreach and <br />- promotional materials. <br />I-64. Support community- and neighborhood-building efforts by <br />continuing to sponsor and~participate in events such as grand <br />openings, community service projects, and volunteer <br />recognition events. <br />I-65. Track and measure the effectiveness of the public information <br />program on a regular, ongoing basis. <br />I-66. Consider developing a park host program to provide <br />continuous staff or volunteer presence in major parks and <br />natural areas. <br />Public Involvement <br />I-67. Continue involving citizens in park design and development, as <br />well as in program development from the earliest possible <br />stage. <br />I-68. Increase innovative strategies to improve citizen involvement in <br />parks and open space planning efforts, such as <br />teleconferences, electronic on-line chat rooms, child care at <br />meetings, and partnerships with schools. <br />I-69. Consider the use of advisory committees as a strategy for <br />gathering public input. <br />I-70. Develop and administer methods to measure performance of <br />public involvement efforts over time on a regular basis. <br />I-71. Identify segments of the community that are under- <br />represented in community discussions and develop new tools <br />to increase their involvement. <br />I-72. Develop and maintain stakeholder lists and provide targeted <br />outreach relating to key program and service areas, <br />addressing uses such as: <br />^ Active recreation; <br />^ Bicycling, including mountain biking and free riding; <br />^ Walking/jogging/running paths and hiking trails; <br />56 City of Eugene PROS Comprehensive Plan <br />......Draft v <br />