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J <br />_:~' <br />o The theme is being utilized frequently by LRCS and other City departments in ads, <br />publications, and other uses although a counting system has not yet been initiated. <br />The identifier/logo will be created under the direction of the steering committee. <br />Discussion is underway to possibly link Eugene's "World's Greatest City..." slogan <br />with the Eugene '08 branding rather than create a separate logo at this time. A high <br />priority item over the next year will be to identify funding and enlist partners to use <br />the slogan, theme and/or a logo. <br />• Percent of project list activities completed <br />o Several activities completed and in progress as reported above. Project list not yet <br />finalized, so percentage cannot be calculated. <br />FINAL OUTCOME MEASURES <br />• Room tax revenues generated in Eugene <br />• Number of new or increased arts and outdoors offerings through LRCS, PW/POS <br />• Number of new or increased arts and outdoors offerings in Eugene through other partners <br />• Out-of--area media coverage highlighting Eugene's arts and outdoors <br />• Feedback or inquiries from visitors indicating interest in or attraction to the Eugene area related <br />to arts and outdoors <br />-16- <br />