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Developing a Media Relations Policy <br /> Ask these questions: <br /> <br /> r <br /> • What audience are your trying to reach? <br /> • How can you best reach that audience? <br /> • What are your strengths? What do you do-best? <br /> • What are your priorities? <br /> • .Who will do the implementation? <br /> • What is your timetable? <br /> • What goals. have, you set? <br /> Should all media requests for interviews or information be funneled through <br /> one place? <br /> Is your organization decentralized (field operations or branch offices) so that <br /> calls can go directly to the affected operation/person? How should The Boss <br /> be kept inforrried of inquiries? <br /> • .What issues and in what medium should The Boss, rather than a spokesperson <br /> speak? <br /> • How much authority to answer questions will that person be given? <br /> • What system do you have in place to make sure that the same answer is <br /> ..provided no matter who takes the call? <br /> Then write down the answers. <br /> • A written policy-should answer these questions. <br /> • The policy should be realistic. With the media, timing is everything. Your <br /> internal process must take that into account. <br /> • The policy must be available and understood throughout your organization. <br /> <br />