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Elements of a Media Relations Policy <br /> -Why <br /> ~ Statement of objectives/goals/priorities <br /> <br /> j; <br /> - Who <br /> • Who is designated to speak .for the organization? <br /> • .Centralized or decentralized (yet same message) <br /> What. <br /> • Internal communications <br /> • External communications <br /> • -Defined and identified audiences <br /> When <br /> • :Now and forevermore (accessibility) <br /> • Routine <br /> • Crisis <br /> How <br /> • Reactive <br /> • Proactive <br /> • Interactive <br /> <br />