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Communications Tools <br /> Straight to the Punchlines <br /> ~ News Releases <br /> . Timing is everything. <br /> • Fact Sheet <br /> Jack Webb was right.. . <br /> <br /> . • Talking Points <br /> One songbook for the entire choir. <br /> • News Conference <br /> Who cares? <br /> • Prepared Statement . <br /> Exactly. <br /> • Crisis Communications <br /> Who's on first? <br /> • No Comment <br /> Why? <br /> <br />