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I <br /> - Ten Practice Tips <br /> in dealing with the media <br /> <br /> i <br /> 1. Protect yourself (and your organization) by being prepared to meet with the press <br /> at any-time. <br /> ' 2. Take the time necessary to educate not only the audience/public, but also the <br /> reporters themselves about the process/proceeding/issue. <br /> 3. Make your answers to the reporter's questions as simple and as straightforward as <br /> possible. Your primary audience is Joe and Jane Lunchbucket. Avoid jargon. <br /> 4. Remember that anything you say is "on the record." <br /> 5. Avoid a "no comment" response. If you cannot answer, explain why even if it <br /> means admitting you don't know the answer. <br /> 6. Always remain calm when dealing with the media.. Do not allow them to provoke <br /> you. A television audience, in particular, will pay as much attention to your <br /> reaction to a hostile question as to your response to it. <br /> 7. Dress as a professional (when pre-planning is available). <br /> 8. Do not play games with the media. <br /> 9. Listen carefully to the reporter's question and -please -use your own words! <br /> 10. Watch out for the "one last question." <br /> <br />