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FURTHER RESPONSIBILITIES OF THE PUBLIC AFFAIRS MANAGER <br /> All department news releases and council newsletter articles shall be approved and disseminated by the <br /> Airport Manager or Public Affairs Manager. <br /> Notice that an Airport employee has spoken with the media shall be provided to the Airport Manager and <br /> Public Affairs Manager as soon as possible, except in routine communications or when, by policy or <br /> procedure, the Public Affairs Manager has delegated authority for media relations. The Public Affairs <br /> Manager will make a reasonable effort to obtain a printed or electronic copy of any news stories involving <br /> the Airport Division. <br /> The Public Affairs Manager or his or her designee will provide media relations training to employees who <br /> are authorized to contact the media or serve as spokespeople for the department. Completion of a media <br /> relations training course does not supercede divisions' policies regarding the designation of media <br /> contacts or spokespeople. <br /> UNANTICIPATED MEDIA CONTACT <br /> Occasionally the media may personally approach or telephone Airport Division staff directly. It is our <br /> goal to ensure the media is forwarded to the person most appropriate to respond to their questions. <br /> Except as noted above, Airport employees are not required to respond to "on-the-spot" media questions. <br /> Airport employees are required to be courteous and, if comfortable doing so, may answer questions about <br /> flights and other general airport information. <br /> Airport Division employees are encouraged to decline immediate response to a media request if they at all <br /> feel uncomfortable with the situation or if the inquiry pertains to a subject matter beyond the scope of the <br /> employee's responsibilities. When declining to talk to the media, Airport employees shall immediately <br /> refer the media representative to the Airport Administration Office or the Public Affairs Manager. <br /> <br /> It is important that Airport employees, who do not feel comfortable answering on-the-spot media <br /> <br /> questions, remember that there is no reason to feel defensive, embarrassed, or any need to be evasive. <br /> Simply referring the media representative to the Airport Administration Office or Public Affairs Manager <br /> <br /> for follow-up is perfectly proper and acceptable. <br /> Page 2 of 2 " <br /> i <br /> <br />