Endangered Species Act - Laserfiche WebLink

New Search

Activity Activity Description Status Resources Type* Partners No. Needed 13 Radio ad Design and purchase targeted message ads for radio, similar to Dropped $10,000 advertising media campaign the extended campaign done by the stormwater program several partnerships years ago. Radio advertising is relatively inexpensive but use existing staff: (e.g., Eugene requires more lead time and outside production assistance 40 hrs Area Radio (compared to newspaper ads). The cost estimate is for asix- Stations-- month campaign and includes consulting and production "EARS") services. 18 Salmon Conduct ahigh-profile participatory "treasure hunt"event to Dropped $2,500 special events business donors, "treasure hunt" educate and involve the community. Clues would be given each media sponsors contest week to help participants locate a valuable "treasure" or solve a use existing staff: riddle correctly. Clues would provide information about 200 hrs salmon, their biology and their use of the Willamette. We would strive to get earned media for the kick-off and the winner. Expenses include: the valuable "treasure" (in the Portland Treasure Hunt it's approximately $1000); weekly advertising of the clues (estimated $1,500); and staff time to design the treasure hunt. The contest needs to avoid any incentive that might lead the public to dig up public or private property or damage riparian or other habitat. 22 Identify Identify a celebrity spokesperson (e.g., Governor Kitzhaber) as Dropped $0 miscellaneous celebrity the first phase of a multi-year strategy to position a credible, spokesperson highly recognizable spokesperson for the salmon outreach use existing staff: or program program. Once a spokesperson or champion has been 40 hours champion identified, efforts in subsequent years would involve promoting the spokesperson through advertising, marketing and public relations. 23 Dedicate space Reach agreement with LRCS, Facilities, and others to reserve a Dropped $0 infrastructure LRCS in new library portion of the new library to be dedicated to salmon art and related and branch education. In future years, the effort would include ,through use existing staff library donations or other means, display materials (books, paintings, sculpture, videos, etc.) (See #34) 58 Salmon video Work with broadcast media and other partners to facilitate Dropped $5,000 media for children production of an educational video for children on salmon and salmon recovery. Could feature a talking salmon character staff time: 40 hrs (similar to "Frog Line").