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CHAPTER IV <br />1 -54. Update marketing plans in order to increase public awareness <br />and use of parks, recreation facilities, and programs and <br />services. <br />1 -55. Implement marketing strategies to increase awareness and <br />participation among targeted groups, focusing on the benefits <br />provided by participation. <br />1 -56. Strengthen relationships with all local media. <br />1 -57. Coordinate marketing among facilities and program areas. <br />1 -58. Create a joint recreation guide or newsletter for POS and LRCS <br />that lists recreation service activities, as well as parks and <br />natural area information. <br />1 -59. Encourage use of parks and natural areas by providing: <br />• Printed maps at trail heads and public counters; <br />• Tailored searches on the web that include trip planning <br />information such as distances, facilities, accessibility, and <br />other features; <br />• Interpretive map signage; and <br />• Newspaper articles or notices containing information on <br />trail features or parks. <br />1 -60. Provide public information, such as flyers, brochures, maps, <br />and signage, in multiple languages, including Spanish. <br />1 -61. Provide outreach to inform people with disabilities about <br />recreation opportunities and provide accessible public <br />information materials, such as alternative formats for people <br />with visual disabilities. Incorporate new technologies when <br />feasible. <br />1 -62. Develop outreach materials to communicate evolving trends <br />in parks and open space management to promote <br />stewardship and public understanding. Consider use of <br />temporary on -site interpretive signage as appropriate to <br />clearly identify public benefits. <br />1 -63. Evaluate the costs and benefits of serving as a central <br />clearinghouse for recreation program information in Eugene. <br />1 -64. Consider developing information kiosks at malls and other <br />public locations. <br />1 -65. Educate citizens about the important role parks and recreation <br />plays in enhancing quality of life. <br />City of Eugene PROS Comprehensive Plon 57 <br />M Ee <br />not <br />Create a joint <br />recreation guide or <br />newsletter for POS <br />and LRCS that lists <br />recreation service <br />activities, as well as <br />parks and natural <br />area information <br />