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CHAPTER IV <br />A set of sustainability standards or "best management <br />practices" for PROS services; <br />■ A series of baseline sustainability indicators and measures <br />which can be used to inventory and assess current <br />practices that meet sustainability standards. <br />Develop a brand for <br />the City of Eugene <br />that emphasizes the <br />arts, entertainment, <br />and the outdoors to <br />attract residents, <br />businesses and <br />tourism <br />Public Information and Program Marketing <br />1 -41. Reference the website, www.eugene - or.gov, in all marketing <br />efforts. <br />1 -42. Update the Recreation Division website to make it more <br />customer - friendly and to maximize marketing opportunities. <br />1 -43. Implement on -line registration for recreation activities. <br />1 -44. Strive to incorporate new technologies that enhance <br />community access to information. <br />1 -45. Continue emphasizing the benefits and developmental assets <br />provided by programs in marketing materials. <br />1 -46. Emphasize the sources of information for drop -in and self - <br />initiated activities in the Recreation Program Guide, including <br />natural area - related activities. <br />1 -47. Seek alternative methods of increasing program awareness, <br />such as community open houses, presentations to <br />neighborhood groups, and booths at community events. <br />1 -48. Include information about transit routes and alternative <br />transportation routes in recreation Program Guides and event <br />announcements. <br />1 -49. Continue providing information about accessibility for people <br />with disabilities in all marketing materials. <br />1 -50. Develop a brand for the City of Eugene that emphasizes the <br />arts, entertainment, and the outdoors to attract residents, <br />businesses and tourism. Conduct a study to determine how to <br />enhance arts and entertainment in Downtown Eugene. <br />1 -51. Market volunteerism as a recreation activity. <br />1 -52. Expand collaboration between Recreation Services marketing <br />and Parks and Open Space efforts. <br />1 -53. Address marketing and outreach needs of both the Parks and <br />Open Space and Recreation Divisions. <br />56 City of Eugene PROS Comprehensive Pion <br />