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RIVER ROAD RESIDENTS' VIEWS OF ANNEXATION <br />Methodolo~v <br />Survey data was collected from the research organization's in-house <br />telephone bank between March 17 - 19, 1990. All field personnel were <br />personally trained for the project, which was conducted under constant <br />supervision by research principals. <br />Sample for the study consisted of 402 telephone interviews with River Road <br />residents. This sample size has a maximum standard error range of 4.9% at <br />the 95% confidence level. <br />A reverse directory sampling technique was employed to insure integrity of <br />the sample. <br />For a detailed accounting of methodology and standard error ranges, please <br />consult "Appendix A." <br />Report Format <br />The report is organized into four major sections: <br />• The Introduction presents the background of the project, states <br />the objectives and outlines the. methodology. <br />• The Executive Summary reports salient findings in <br />both editorial and graphic form. <br />• The Analysis presents a detailed evaluation of survey topics in <br />terms of project objectives. <br />• The Appendices include the complete statistical abstract of the <br />results, a detailed description of survey methodology and a copy of <br />the questionnaire. <br />3 <br />