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RIVER ROAD RESIDENTS' VIEWS OF ANNEXATION <br />basis of believability and their ability to equate with the River Road <br />community. <br />Communications <br />When respondents were asked to rate the importance of various sources of <br />information, over half (55%) considered the newspaper their best source of <br />information, followed by radio and television (45°Io). Again, the ratings were <br />made along afour-point scale and a mean average computed. <br />Importance of Information Sources (Read Across <br /> Very Somewhat Not too Not at all <br /> Important Im,~ortant Important Important Undecided Mean <br /> <br />Newspaper 55% 29 7 7 1 3.4 <br />Radio & TV 45% 38 9 6 1 3.2 <br />Informal Discus. 34% 46 10 10 1 3.0 <br /> <br />City Mailings 34% 38 12 14 1 3.0 <br />Cable TV 25% 28 14 29 4 1.5 <br />Comm. Mt¢s. 20% 30 24 23 1 2.5 <br />Results may not total to 100% due to rounding) <br />PAGE 14 <br />