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RIVER ROAD RESIDENTS' VIEWS OF ANNEXATION <br />Endorsements <br />To determine how much trust the River Road residents have in city officials <br />and other prominent groups, respondents were asked who would be most <br />believable on the issue of annexation. Ratings were made on a scale ranging <br />from "very believable" to "not at all believable". <br />Results indicate a high degree of confidence in a committee of River Road <br />residents, leaders, and business citizens. City and county officials are less <br />credible. This emphasizes the merits of promoting information transfer <br />regarding annexation ~ credible River Road citizens. <br />The following table illustrates the response ratings among River Road area <br />residents. Endorsement ratings were made along afour-point scale and a <br />mean average computed to consolidate ratings, with 4.0 the highest attainable <br />or most positive score. <br />Believability of Endorsemerrts (Read Across) <br /> Not <br /> Believable Believable Undecided Mean <br />Committee of RR Residents 88% 8 4 3.3 <br /> <br />River Road Business People 81 % 14 3 3.1 <br /> <br />RR Area Activists/Leaders 81% 13 6 3.1 <br />Lane County Commissioners 66% 31 3 2.6 <br />Eugene City Council or Mayor 55% 44 2 2.4 <br />(Results may not total to 100% due to rounding} <br />It appears that endorsement of the annexation issue by River Road area <br />residents and business people will be most effective. Conversely, the fact that <br />ratings for City and county officials tend to be less positive indicates that this <br />is a sensitive issue and that speakers and endorsers must be selected on the <br />PAGE 13 <br />