Increase the share of trips <br />made fay walking and bikini. <br />2.1 Develop programs that encourage people to shift from driving to walking and <br />biking for short trips. <br />Approximately 51 % of car trips in Eugene are less than 3 miles and 76%~ are less than <br />7 mile. Trips of these distances are potential walking and biking trips. Shifting from <br />motor vehicle use to walking and biking can help the community address obesity and <br />related health problems, decrease carbon emissions, reduce congestion on our roads, <br />and further our efforts toward sustainability. <br /> lead partners priority resources <br />2.1.1 PWEl1-P, EPD, <br />Develop a comprehensive Safe Routes to PWM, LRCS, <br />School program that works with at least one Bike Shops, <br />new school every year. CAT, LCHAY, , <br />" <br /> BTA, LTD/CS 4)/Bethel, ` , ~ y <br /> Private <br /> Schools, PW/ `~ <br /> POS, PTOs, <br /> NA , ODOT <br />2.1.2 <br />Develop a media campaign to promote <br />PWE/TP, <br />CLI, PIT, <br />~, <br /> <br />walking and biking as viable means of <br />LTD/CS <br />ODOT , <br />transportation. <br />2.1.3 <br />Support continuation and expansion of <br />4JBethel <br />BTA <br />EBC <br />LCHAY <br />BTA bike education programs in middle , , <br />schools. <br />2.1.4 <br />Develop an individualized marketing PVVFJfP, EBC, CLI, Bike <br /> <br />Shops <br />CAT <br />~ <br />.program that targets a different geographic LTD/CS , <br />, <br />NAs <br />area every year. <br />2.1.5 LTD/CS, <br />Continue holding the annual Business <br />PWFJI-P Peace Health, , <br />Commute Challenge. Chamber of ' <br /> Commerce <br />2.1.6 <br />Develop an integrated program to UO ' ` - <br />encourage more UO students to walk and <br />bike. <br />16 - _, <br />