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• Diverse community opinions on what development should take place in downtown, how that <br />development should be accomplished, and on what role the City should play in that <br />development. <br />• Difficulty in conveying an "iron will" of the community in support of revitalizing downtown. <br />Developers are looking for strong community commitment prior to assuming large amounts of <br />risk. <br />• Negative community perceptions on the state of downtown regardless of the development and <br />redevelopment that has taken place over the past five years. <br />Negative perceptions of personal safety in and around the downtown core area. <br />Managing redevelopment so that it remains planned and organized, and moves the community <br />towards an economically vibrant and inviting downtown. <br />• Connecting with the arts community and understanding the importance of downtown's cultural <br />role as defined in the Cultural Policy Review (CPR). <br />INTERMEDIATE MEASURES <br />The following measures are framed in terms of "inputs" into the process for the period of January 1, <br />2007 through March 31, 2007. <br />Joint meeting with EWEB Commissioners and City Council, 2-12-07. <br />ry =` ;:. Application submitted for rezoning City owned property in the Courthouse District from <br />Industrial to Commercial use. <br />• Continued work on West Broadway Redevelopment Area: <br />o Presentation to City Council, 3-12-07 <br />o City Manager and staff site visits and meetings with Development Teams, 3-16-07 <br />FINAL OUTCOME MEASURES <br />• Assessed valuation and tax dollars generated by new downtown development. <br />Residential units added to the downtown~core area: <br />o Affordable house units added. <br />o Owner occupied units added. <br />• Commercial occupancies added to the downtown core area: <br />o Number of commercial occupancies added. <br />o Number of square feet added. <br />o Price per square feet. <br />Business, commerce and office space occupancies added to the downtown core area: <br />o Number of businesses added. <br />o Types of businesses added. <br />o Number of square feed added. <br />The connection to the Willamette River from downtown is strengthened with infrastructure <br />improvement, adjacent development activity, and an active, people oriented destination on the <br />riverfront. <br />• Downtown is perceived to be and experienced as a safe, welcome environment for all citizens, <br />residents, employees, property owners, and visitors. <br />-21- <br />