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Crisis Management <br /> <br /> . Typical Action Steps <br /> 1. Has the CEO or chairperson of the board been contacted? <br /> 2. Is there any need to contact government authorities? <br /> 3: Who will be responsible for addressing-media needs for the next 48 hours? <br /> Hint: It is important that as few people as possible speak for the organization so <br /> .that a single, unified message is offered to the press/public. When too many <br /> people offer opinions, insight, and speculation, the organization can easily be <br /> embarrassed and mismanagement is evident. <br /> 4. At what point should the organization's attorneys be contacted? <br /> 5. Will a press conference be necessary? . <br /> 6. What is the potential for a secondary aspect of the crisis to erupt? <br /> 7. How can the crisis management team ally the public's fears or panic? <br /> Hint: Reassuring news needs to be emphasized quickly and effectively. <br /> 8. Have families of any victims been contacted? <br /> 9. Should all advertising by the organization be canceled until the crisis is further <br /> studied? Who will make the call and coordinate the details? <br /> 10. Will a mobile office or crisis communications center be necessary? <br /> <br />