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Instilling and Restoring Public Confidence <br /> Crisis Communications <br /> The Basics of a Crisis Management Plan <br /> f <br /> <br /> i 1. Contents of the Plan <br /> <br /> j° <br /> a. Introduction <br /> b. Crisis Team Leaders (with all phone numbers) <br /> c. Crisis Team Contact Sheet <br /> d: Crisis Risk Assessment, (summary of potential crises) <br /> e. Documentation Section <br /> f. Action Steps: Who Does What When <br /> g. Secondary Contacts and Resources <br /> h. Media Relations <br /> i. Post-Crisis Evaluation <br /> 2. Decision Makers -The Team <br /> a. Identify all decision makers and establish "chain of command" <br /> b. .Multiple decision makers need to coordinate closely, regularly and timely <br /> c. Fool proof system of notifying team members for quick response <br /> 3. Typical Team Members <br /> a. Players with special skills, tailored to your organization <br /> b. Top managers/officials <br /> c. Key communications, PR director <br /> d. Technical staff/advisors <br /> e. Legal Counsel <br /> f. Human Resources <br /> 4. Roles, Responsibilities, Resources <br /> a. Designate roles/responsibilities for each team member, with an alternate <br /> b. Develop and use a checklist <br /> c. Must have appropriate resources to allow team to communicate quickly <br /> (1) Applicable policies <br /> (2) Access to up-to-the-minute information <br /> (3) Fact sheets <br /> (4) Instant communications equipment (e.g., cell, pager, e-mail) <br /> d. Practice <br /> <br />