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Activity Activity Description Status Resources Type* Partners <br /> No. Needed <br /> 12 Newspaper Run paid ads in local newspapers with messages about salmon Not yet $1,000 advertising public and <br /> advertising and salmon recovery in conjunction with #19. This is a basic implemented private agencies <br /> marketing tool used to support a variety of tactics and outreach use existing staff participating in <br /> requirements. It is easily managed (City staff can do the design basic outreach <br /> and placement on fairly short notice) and relatively inexpensive. (MELT) <br /> The cost shown for this item is a basic annual budget intended <br /> to cover routine advertising costs (e.g., public meetings, notice <br /> of ongoing events, salmon factoids, message of the month). <br /> Cost estimates for special outreach projects include funds for <br /> i additional advertising, as appropriate. <br /> 14 Interpretive Integrate design of salmon interpretive facilities into Parks Partially $0 displays UO Design <br /> facilities Planning for sites near key waterways. Work with UO design complete studio(s); other <br /> studio(s) to develop preliminary interpretive plan and use existing staff: agencies; <br /> interpretive facilities designs for public spaces adjacent to the 40 hrs <br /> Willamette River to educate visitors about river and riparian <br /> ecology, salmon and how and when they use the river. (See part <br /> 2, #33) <br /> 15 Traveling Create display with photos and text to support speakers bank, Done $0 displays <br /> salmon display workshops, etc. Estimate includes purchase of display mounting <br /> system. Visuals can also be saved in PowerPoint format for use existing staff <br /> presentations. <br /> 16 School Coordinate with and support existing curricula and development Curriculum $0 educational EWEB, other <br /> curricula of new curricula related to salmon in the Willamette. Currently complete, on- programs public and <br /> several curricula related to salmon are being used in the Eugene going revisions use existing staff private agencies <br /> area: "SPLASH!" (produced and promoted by the City of and updates <br /> Eugene's Stormwater Program); EWEB's "Tale of Two Rivers" <br /> and "Virtual Eugene" (which include salmon rearing and water <br /> quality monitoring); SalmonWatch (which includes a one day <br /> field trip with 4 to 6 learning stations and an opportunity to <br /> watch salmon spawn). Financial incentives may be used to <br /> <br /> " stimulate school usage and are reflected in the high end of the <br /> range. <br /> <br />