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<br /> Activity Activity Description Status Resources Type* Partners <br /> <br /> No. Needed <br /> 17 Salmon video Seek partners and funding sources to produce amedium-quality, Revised strategy $0 electronic media Metro TV, <br /> 10- to 20-minute video on salmon and salmon recovery, possibly corporate <br /> using LCOG's production facility, for use on Metro TV, in use existing staff : sponsor <br /> schools, and as a tool to support speakers and traveling 100 hours <br /> presentations. Video should be effective with both adults and <br /> older children. <br /> 19 Salmon Collect and edit brief, fun interesting facts about salmon that Largely $0 print <br /> factoids could be Similar to "Boyd's factoids" in Comic News. completed, on- <br /> Coordinate with #3 and # 19.5. going revisions use existing staff <br /> 20 Salmon factoid Distribute salmon factoids in newspaper ads, message of the Not yet $1,000 <br /> distribution month, crossword puzzle, flash cards, etc. implemented <br /> use existing staff <br /> 21 Develop Develop and use a consistent image to promote salmon Done $0 miscellaneous <br /> salmon awareness activities over a long period of time. Completed. <br /> program image use existing staff <br /> 29 Public Hold three workshops in 2004 as part of the formal development On hold, $2,000 outreach <br /> workshops, and adoption process for new regulations and policies. pending <br /> open houses Purposes include educating the public about salmon and availability of use existing staff: <br /> potential salmon protection strategies, and collecting input from funding 100 hours <br /> the public about their ideas and proposed City strategies for <br /> salmon protection and restoration. <br /> 31 Fact sheets, Produce basic outreach tools including fact sheets and brochures Partially done. $1,000 print public and <br /> brochures to reinforce other tactics. The brochure, in particular, can be private agency <br /> widely distributed to provide "boilerplate" information, web site use existing staff partners <br /> address, salmon program image, contact information, etc. Fact <br /> sheets are lower cost products, particularly useful for dynamic <br /> information (schedules of activities, updates on changing <br /> regulations, etc.) <br /> <br />