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_ _ _ _ _ <br /> Activity Activity Description Status Resources Type* Partners <br /> No. Needed <br /> 1 Salmon Coordinate and support efforts to bring presentations to schools On-going $0 educational McKenzie <br /> presentations in on salmon and how to save them. Low end cost would be programs Watershed <br /> schools minimum display and demonstration materials. Speakers may use existing staff Council, school <br /> include City staff and staff from other agencies. districts, MELT, <br /> other agencies <br /> <br /> . ' 2 Expand web Continue to expand the existing City salmon website at Partially done, $0 electronic media In-kind <br /> site www.ci.eugene.or.us/salmon to make it more interesting and on-going contribution from <br /> attractive to the general public as a learning tool, using existing Use existing staff volunteers or <br /> resources and materials produced for other strategies. interns from UO <br /> 3 Develop Continue to compile and organize existing information and Partially done, $0 miscellaneous <br /> salmon gather new information about spring Chinook salmon in the on-going <br /> information Willamette and McKenzie Rivers, and assemble it into some Use existing staff <br /> easy access format that can be used for various outreach project and interns <br /> purposes. Coordinate with #19. <br /> <br /> . ; 4 Build a Seek and contact other agencies and groups that may have an On-going $0 partners <br /> . ' coalition and interest in collaborating on some the strategies in this Outreach <br /> partnerships Plan, develop relationships and in some cases written use existing staff <br /> agreements to work together. <br /> 5 Message of the Craft a series of at least 12 (one per month) key messages on Not yet $0 media <br /> month salmon for use in various City communications. The messages implemented <br /> would change monthly, based on new information, and would Use existing staff <br /> include facts about the salmon lifecycle during that month. <br /> Examples of vehicles that could carry the "message of the <br /> month:" the City's salmon website, a salmon email list, news <br /> <br /> . ' releases and other earned media (including radio talk shows), <br /> internal and external newsletters (including the Council <br /> newsletter); and paid advertising. <br /> 7 Staff and Continue on a very limited basis previous efforts to coordinate Limited, on- $0 presentations <br /> elected with other agencies to make presentations to staff or bring going <br /> /appointed experts to at staff training workshops on subjects related to use existing staff <br /> official training salmon biology and federal regulations related to salmon. <br /> <br />