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PP <br /> I. <br /> PARKS AND OPEN SPACE *s, <br /> COMMUNICATIONS PLAN <br /> GOALS <br /> • Develop awareness of the implementation of the POS bond measure <br /> • Support public involvement in POS projects <br /> • Create a pool of goodwill based on trust and understanding <br /> II. OBJECTIVES <br /> • Follow through on the communications goals and objectives established prior to the <br /> POS election <br /> • Generate enough awareness and trust to pass a future bond measure for additional park <br /> needs <br /> III. KEY AUDIENCES <br /> • City Council <br /> • Internal staff involved in park projects <br /> • Active park supporters (e.g., members of former Parks and Open Space Committee) <br /> • Park users (participants and coordinating agencies) <br /> • General public <br /> IV. KEY MESSAGES <br /> • "The projects you voted for in November 1998 are the project that are being done" (i.e., <br /> we are staying true to the mix of projects approved by the voters) <br /> • "There are lots of opportunities for you to be involved in the design of park projects" <br /> • "The community's investment in the park bond measure is leveraging additional <br /> resources for parks" (e.g., SDCs, grant funds, stormwater funds) <br /> • "We are doing everything possible to get the greatest value from POS bond funds" (i.e., <br /> cost- effective designs, funding partnerships, volunteers) <br /> V. STRATEGIES <br /> • Clearly identify all POS projects <br /> • Review project information to ensure consistency with election materials <br /> • Emphasize partnerships <br /> • Find ways to provide information on how park projects are funded <br /> • Provide regular updates to Council and interested citizens over the life of the bond <br /> measure <br /> • Coordinate implementation to maximize internal communications <br /> • Provide opportunities for public involvement in project design process <br /> • Celebrate completed projects <br /> • Start early to explain future park needs <br />