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• ' • CITY OF EUGENE STORMWATER MANAGEMENT ANALYSIS 1995 <br /> LEVEL OF AWARENESS FOR VARIOUS CITY ACTIVITIES <br /> The City activity which has the highest visibility, or level of awareness, among Eugene <br /> residents remains the Street Sweeping program; acknowledged by 86% of the total sample. <br /> The activity which has the lowest level of awareness is the Eugene Stream Team Program; <br /> this was acknowledged by 12% of the total sample, which is admirable considering it is a <br /> new program �. <br /> While the street sweeping and leaf pick -up programs continue to have the highest level of <br /> recognition, they have both slipped slightly in level of awareness since the Benchmark <br /> study. All other activities have shown an increase in the level of their awareness in the <br /> community. The Benchmark study revealed 27% of the total sample were aware of the <br /> Stormwater Management Program, the level of awareness has increased to 36 %. -• <br /> Twelve percent (12 %) of the sample (compared to 8% of the Benchmark sample) men- <br /> tioned a variety of other City activities which they feel effect the community's water qual- <br /> ity. Free day at the dump for toxic chemicals was most frequently mentioned (by four) <br /> with no one theme emerging. All activities are listed in Data Table 16 appended to this <br /> report. <br /> The graph on the following page shows the percent of City residents who mentioned famil- <br /> iarity with each of the activities included in the Benchmark and current survey. In three <br /> out of the first four activities there were changes made in the content of the question. <br /> While there was an increase in the level of awareness with the new wording, the amount of <br /> increase is consistent with the other activities which had no change in the question. The <br /> last two activities in the graph are new questions added to this year's survey and so no <br /> comparison is made. <br /> scudder&associates/research Page 6 <br />