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NeighborWoods Video -- Concept Outline <br /> Target audiences <br /> • Volunteers <br /> • Civic groups <br /> • Neighborhood groups <br /> • Schools (coordinators of planting /maintenance projects) <br /> • Elected officials <br /> • General public <br /> Objectives <br /> • Help recruit volunteers to program <br /> • Inform volunteers about nature of work <br /> • Educate elected officials and general public about value of program <br /> Messages <br /> • Street trees are a valuable community asset <br /> • Each neighborhood has a unique identity and the residents of those neighborhoods <br /> have the best idea of what that identity is and of how they want their neighborhood to <br /> look. Street trees are a critical part of this identity. <br /> • NeighborWoods is a partnership that brings together neighbors, businesses, and local <br /> government to plant and maintain street trees that enhance the environment and the <br /> unique identity of each neighborhood. <br /> • Volunteer coordinators are the crucial ingredient to the success of the <br /> • NeighborWoods program. Once trained, the volunteer leader selects and trains other <br /> volunteers and oversees their work. <br /> • Volunteers provide the care and nurturing needed by the young trees to survive the <br /> first critical years. <br /> • The care and nurturing provided by volunteers reduces the likelihood of expensive, <br /> long -term maintenance problems. <br /> • The City provides training, written materials, trees, hand tools, tree stakes, mulch, <br /> and continuing education to help volunteers. <br /> Resources <br /> • NeighborWoods fact sheet <br /> • Materials prepared for NeighborWoods Award Ceremony <br /> • Planter's Handbook of Street Trees <br /> • Video of past plantings <br />