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• t SWOT Analysis. A SWOT Analysis refers to a process to ascertain the Strengths, Weaknesses, Opportunities, and Threats of a particular subject area. The SWOT analysis for amateur athletics was completed in May of 1994. Representatives of most of the sports in the metro area gathered for a series of meetings. Also in attendance were representatives of agencies which own the facilities which serve amateur sports in the region. Summary of SWOT Analysis Internal Strengths - are defined as distinctive capabilities, competitive advantages and resources/qualities the Springfield/Eugene metro area currently possesses and can build on for the future. Active Population - Large base of athletically oriented citizens Expertise - Many knowledgeable coaches and volunteers Location - Moderate climate and central location in Willamette Valley and West Coast Programs - Strong programs for all ages and skill levels; e.g., Kidsports, YMCA, Cities, LCC, UofO Attitude - Large number of citizens who provide enthusiastic support for sports Facilities - Variety of facilities available at a reasonable cost U of 0 and LCC - U of 0 and LCC provide quality facilities, athletes, coaches, and community interest Reputation - Reputation for excellence in amateur athletics; e.g., Track Capital; Home of Nike Internal Weaknesses - are defined as current shortcomings — a lack of capabilities, resources, or competitive disadvantages -over which we have control and which we must take into account when planning for the future. Inadequate Funding - Inadequate funding for: operations, maintenance, and new construction Sports Education Programs - Declining support for physical education and sports in our schools Lack of Facilities - Not enough facilities in neighborhoods, in cities, and in the region for local or tournament use Sports /Nan Page 4