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CELEBRATING <br /> YOUTH SPORTS PARKS: <br /> A COMMUNICATIONS PLAN <br /> Celebrating completed projects is one of nine strategies designed to accomplish <br /> the goals and objectives of the Parks and Open Space (POS) Communications Plan. .The completion of <br /> the youth sports parks (YSP) is a significant POS milestone. <br /> OBJECTIVES <br /> • Foster awareness of the successful implementation of the Parks and Open Space bond measure. <br /> • Promote the benefits to youth provided by the youth sports parks <br /> • Convey the City's interest in finding cost - effective and innovative solutions to community needs <br /> KEY AUDIENCES <br /> • Eugene City Council <br /> • 4J School Board <br /> • High schools and middle schools (students, parents, teachers, booster clubs at Churchill, Kennedy, <br /> Sheldon and Cal Young) <br /> • Youth and adult athletic organizations <br /> • Neighborhoods <br /> • Eugene voters and taxpayers <br /> KEY MESSAGES <br /> • The youth sports parks are the result of a good working partnership between the City and 4J <br /> • The innovative use of all - weather synthetic turf athletic fields greatly increases the amount of play time <br /> for community and school team sports <br /> • Youth sports parks are more than football and soccer fields. They're neighborhood -based parks for a <br /> wide range of recreation and community activities. <br /> -- Churchill High School -- all - weather field, improved soccer and softball fields, three half - <br /> court basketball courts, skate park, improved tennis courts, children's play area, picnic tables, <br /> walkways, trees, path lighting, restrooms. <br /> -- Sheldon High School -- all - weather field, full -size and two half -court basketball courts, new <br /> soccer field, improved softball fields, children's play area, performance space, walkways, trees, <br /> path lighting, restrooms, tennis courts (existing). <br /> -- Cal Young Middle School -- skate park, children's play area, walkways, path lighting, full -size <br /> basketball court, restrooms, soccer field (existing). <br /> • These parks represent a significant and wise investment in wholesome activity for young people and <br /> the community ($4 million from POS bond funds and $3.5 million from 4J) <br /> STRATEGIES <br /> • Hold unique events at each YSP to emphasize specific features <br /> • Coordinate with school district (including booster clubs) <br /> • Look for opportunities with good visuals (for TV) and other news "hooks" <br /> • Include lots of kids in the celebrations to emphasize benefits to youth <br /> • Include a diversity of activities at each location (emphasize variety of amenities) <br /> • Target publicity (including ads) to event - specific audiences <br /> • Use highly credible spokespeople to do dedications (e.g., skateboard kids, football and basketball stars) <br /> • Find ways to involve key audiences (e.g., neighborhood group picnics) <br /> • Schedule events to minimize conflict with November election campaigns <br /> • Tie into other POS Communications Plan strategies <br />