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RIVER ROAD RESIDENTS' VIEWS OF ANNEXATION <br />Fire, police and traffic safety are "verv important" to a substantial majority of <br />River Road residents, with road maintenance, parks/recreation and library <br />services of secondary importance. All, however, contribute to the health of <br />the community. <br />Now, with these importance ratings in mind, let's check perceptions on <br />whether annexation would improve River Road services along the following <br />dimensions. <br />If voters see significant improvements in specific services through <br />annexation, this becomes an educational opportunity. In most cases, <br />however, this does not prove to be the case. ° <br />Voters do feel that library services would improve, but one must remember <br />that library services has a relatively low importance rating, which dilutes the <br />effectiveness of this theme. <br />The theme with the most potential impact is police services, where 36% <br />predict improvement through annexation. Those most likely to expect better <br />police protection are younger and older residents of the area. <br />All in all, it appears that communications should stress the overall gains in <br />integration of (all) services, with emphasis on the most important items such <br />as library and police services. River Road residents are pretty satisfied with <br />the individual services they now have, but the cumulative benefits of the <br />package of programs should curry additional support. <br />PAGE 7 <br />