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PO~iCIt'.S L Provide opportunities, programming and financial <br />tools to encourage activities. along the Great <br />. Provide and promote development and Streets and in the special places downtown, <br />community events that reinforce downtown's including performers art events and street ' <br />role as the cultural center;for the city and region. vendors. Include plans for rainy days: <br />2. Reinforce the creative, distinctive culture of J• Collaborate with Lane Arts Council to encourage <br />downtowrras the'arts and entertainment center and market art activities downtown. <br />of the city.. <br />K Promote cultural and .entertainment activities in <br />parks and openspace areas. adjacentsto <br />Im lemen~ation Strate ies <br />P g downtown, including Skinner Butte Park and <br />West Alton Baker Park. <br />A. Collaborate with. adjacent activity resources, <br />including the U of O and the Lane Events Center ~, Enhance the .13th Avenue corridor between the <br />at the Fairgrounds to enrich the cultural and Lane Events Center at the Fairgrounds, <br />entertainment opportunities available in and near sdowntown and the U of O. <br />downtown. <br />B. Promote visitor and convention use of existing Pt"O)eCtS <br />facilities in and near downtown, including exhibit <br />antl meeting spaces; lodging and restaurants. Examples of possible projects that address the... <br />implementation strategies: <br />C. Encourage and supporta stable arts community <br />downtown. Review .existing zoning provisions Help locate a multiplex cinema downtown. <br />and modify if necessary_to remove obstaclesto <br />creative arts activities downtown including live Partner with DEI for programming events at <br />performance venues, artistlive/work spaces. and Broadway Plaza: <br />galleries <br />• Work with Downtown>Initiative for the Visual <br />D. Seek new public art opportunities. Include public. Arts to #ind a suitable location for. an art museum <br />art into building design, street design, signs, and downtown. <br />public open spaces throughout .downtown. <br />• Install creative banners as marketing tools .and <br />'E. Recognize the importance of Eugene's historic directional signs. <br />buildings and places with signs, plaques and <br />...pedestrian connections. Promote buildings, Create an annual political speakers forum for the <br />landmarks or events that have distinct historical'. Wayne Morse Free Speech Plaza. <br />valueor• special .assets that contribute to the <br />character of the downtown. <br />„~:~ r <br />F. Promote continued success of the Farmers' <br />Market, Saturday'Market,ancl Eugene Celebration ~ ~ ~,~~, <br />and other downtown events by supporting ~ ~ •'' ~ ., <br />public/private partnerships such as .Eugene in '' , <br />Common. i x~„ ~''~.",. <br />~, = ~ <br />~°...»: <br />G. Collaborate with the Lane County Historical €' ` ~ ~~ v~~`, ~" " <br />z~ ~ ~ ~ ' , <br />~; <br />Museum to encourage a downtown location. t~';~; ~°~,~ r ' <br />The Farmers' Market in <br />H. Research marketpotential and available incentives •~ ~ '' v„~ ~ the Park Blocks'-- a <br />for major new cultural or recreational venues,.. '~ <br />such as a new art museum downtown, , ,~ weekly summer event <br />~ in one of Eugene's <br />_.... ,° _...~..~- most special .places. <br />EUGENE DOWNTOWN PLAN APRIL 2004 33 <br />