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BUILDING A DOWNTOWN <br />Dozuntozun Eugene olierates in a regional <br />economy. In order to maintain the economic <br />strength of downtown, the City will take a proactive <br />role in promoting the desired dense, high quality <br />development and targeted investment downtown. <br />The City will prioritize public actions that support <br />downtown development by working closely with <br />developers, leveraging economic tools and City- <br />owned property to achieve desired results. The City <br />will be poised to act on opportunities and challenges <br />as they arise. <br />°°:~ " . <br /> ~' <br /> <br /> <br /> <br /> . ~ <br /> <br />~' <br /> <br />' t~~ <br /> <br />~ <br /> <br />~ ~ ~ <br />s~ <br />~~ <br /> r v~~ ~ -. <br /> ~,, The office building <br /> :~„ at 10th and Mill <br /> { "~' includes high <br /> ~ r ~.: . <br />quality materials, <br />~; ~ ~ ~ ~ ~ ~ # i a prominent entry, <br /> ~~' i ~~ and use of <br /> _~_ public art. <br />Capitalize on Development <br />Opportunities <br />The City's ability to capitalize on development <br />opportunities represents the best prospect for <br />bringing the vision expressed in this plan to reality. <br />This plan provides the policy framework that <br />supports appropriate development in downtown. <br />This plan also emphasizes the flexibility and <br />commitment to respond to unanticipated <br />opportunities. <br />As change occurs with business relocation and <br />expansion, new development opportunities arise. <br />The City will be responsive to the needs and <br />opportunities that these changes represent. Many <br />of the strongest downtown developments in the last <br />twenty .years were not predetermined in the <br />previous plan for downtown. Examples include <br />Broadway Place, the Shedd Institute for the Arts, <br />LTD's Downtown Station, and the location of the <br />new library. But the City has worked to be prepared <br />for such opportunities, to facilitate and expand <br />desired development downtown. The Dozen <br />Downtown Development Opportunity Areas map <br />on page 45 indicates the location of some of these <br />potential sites. <br />Building Partnerships <br />The City cannot be a passive or isolated player in <br />building our downtown; a proactive, collaborative, <br />strategic focus is essential. The City will work with <br />developers and landowners to facilitate projects that <br />build an active, inviting, economically strong down- <br />town. Partnerships and a collaborative work ethic <br />are necessary within the City workforce as well. The <br />City will strive to ensure that every level of the City <br />organization involved in public projects or project <br />review downtown works together in support of the <br />vision for downtown. <br />The financing for High <br />Street Terrace, a residential <br />high-rise with ground floor <br />commercial uses, included <br />a Multiple Unit Property <br />Tax Exemption (MUPTE). <br />-,; <br />~. <br />`~` .w,. <br />~ ••x. ii'" <br />~',. ~` <br /> <br />~$ .L,~ <br />~4 ~t <br /> <br /> <br /> <br /> <br /> <br /> <br />~.: .,~ <br /> <br />~, ~ ~ ~~_ <br /> <br />r ,._ ., .. <br /> <br />EUGENE DOWNTOWN PLAN APRIL 2004 1 1 <br />