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Teamwork:. A revitalized Downtown starts with strong and visible leadership from the City Council. <br />It builds with enthusiasm and support in the form of ambassadorship from the City Council <br />Downtown Goal Team, all City of Eugene employees, stakeholders and citizens. <br />• Communication: Elected and appointed officials and City staffprovide opportunities for public. <br />involvement to influence, support and reaffum the vision for a revitalized Downtown. Vision, <br />planning and action updates are disseminated with clarity and frequency to internal and external <br />audiences through City. communications staff.. <br />• .Commitment: Along-term planning focus will provide stability and support in reaching.the ultimate. <br />,goal., of a thriving city center in Downtown. Eugene. Short-term goals will focus the determination to <br />.initiate and follow through with appropriate actions: <br />Given the potential scope and breadth of this initiative, and the actions, and tasks that will be required; <br />the CC Downtown Goal Team is proposing afive-year planning horizon.. The CC Downtown GoaF <br />Team will seize every opportunity to implement strategies identified in the Eugene Downtown.Plan with <br />the overall goal of facilitating a significant revitalization of the downtown core. <br />RELATED CITY POLICIES <br />Eu eng e City Council Vision and Values <br />The City Council's adopted vision. and values include the following elements: Preserve'our physical <br />assets and natural resources. We will sustain our pristine water, clean air, beautiful parks.and open <br />spaces, livable and safe neighborhoods, and foster a vibrant downtown, including a stable infrastructure; <br />and encourage a strong'vibrant economy, fully utilizing our educational and cultural assets. We will <br />ensure that every person can achieve financial security, enjoy the fruits of their labor, and operate with a <br />sustainable economic structure where business thrives. <br />' .Council Goal -Downtown Initiative <br />Facilitate significant revitalization of the downtown core. -- <br />Eugene Downtown Plan <br />.:All of the policies in the Downtown Plan support the vision of downtown. as a strong, vibrant urban <br />center, our civic center, and the economic, cultural and governmental focus of the region. <br />Downtown Eugene Public Safety Action Plan (DEPSAP) <br />The DEPSAP was created in support of two.objectives from the Eugene Downtown Plan: 1) reinforcing <br />downtown Eugene as a strong regional employment-based center; and 2) strengthening downtown as a <br />~__ <br />. ~ cultural center and gathering place for community activities. It was also developed to complement the <br />.broader policy document with specific community-oriented policing strategies for the downtown core. <br />Growth Management Policies <br />Policy 1: Support the existing Eugene Urban Growth Boundary by taking actions to increase <br />density and using existing vacant and under-used land within the boundary more <br />efficiently. <br />Policy 2: Encourage in-fill, mixed-use, redevelopment, and higher density development. <br />.Policy 3: Encourage a mix ofbusiness and residential uses downtown using incentives and zoning. <br />Policy 1~7: Encourage the creation oftransportation-efficient land use patterns and implementation- <br />ofnodal development concepts. <br />L:\CMO\2007 Council Agendas\M070711\S070711A.doc <br />