New Search
i <br /> .JONES Eric R <br /> From: JOHNSON Eric P <br /> Sent: Monday, October 20, 2008 7:15 AM <br /> To: JONES Eric R <br /> Cc: BLAIR Katie A <br /> Subject: RE: Budget for leaf program TV ads <br /> $1,500 seems reasonable. <br /> ! From: JONES Eric R <br /> i Sent: Thursday, October 16, 2008 11:57 AM <br /> To: JOHNSON Eric P <br /> Cc: BLAIR Katie A <br /> j Subject: Budget for leaf program N ads <br /> 1've been working with a sales rep from Comcast on possible leaf program TV commercials this fall. Last year we spent <br /> <br /> J $1,000 for 90 spot. ads on Comcast channels such as CNN, Fox Sports Northwest, and A&E. That same schedule would <br /> cost us $1,550 this year (mostly because of the effect of political ads, but I think I can negotiate somewhat of a better <br /> deal). If we produce an ad (rather than using the old video PSA), I think we'd get more bang for our buck, but it would add <br /> $575 to the cost. <br /> I. <br /> So, the big question is, do we want to budget for TV ads, and, if so; how much? If the answer is yes, I'd recommend <br /> $1,500, to include a new produced ad plus whatever I can negotiate in terms of the number of spots. I think our key <br /> .messages are "safety" and "good for the environment", with a goal of trying to reduce the total volume of leaves placed in <br /> the street this seaon. <br /> If you can let me know what your decision is on Monday, Oct. 20, I can get the wheels turning before I leave for APWA on <br /> Tuesday. <br /> I Thanks, <br /> Eric Jones <br /> Public Affairs Manager <br /> Eugene Public Works <br /> i eric.r1ones(a~ci.eugene.or.us <br /> ~ (541) 682-5523 <br /> (541) 682-6826 (fax) <br /> (541) 954-2938 (cell) <br /> www.eugene-or.gov/pw <br /> i <br /> i <br /> <br /> I <br /> 1 <br /> <br />