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,~ ,#,; <br />' I;DYt~~'Y~-c, t~f ~I v' L(JL <br />PERSONAL SERVICES CONTRACT <br />., ,~ <br />BETWEEN: The City of~Eugene, an Oregon <br />municipal Corporation (City) <br />AND: Northwest S~trategies, Inc. (Contractor) <br />RECITALS <br />A. Contractor is engaged in tlie business of developing public information <br />strategies. , <br />B. City desire~-to engag~'e Contractor to provide the services described in <br />this agreement and Contractor is willing to provide such services on the .. <br />terms and conditions set forth herein. ~ <br />C. The following are att'ached and incorporated as a part of this contract: <br />Exhibit A City of Eugene Standard Contract Provisions <br />AGREEMENT <br />1. Services to be Provided. <br />Contractor agrees to provide to City the following services ("the <br />Work"): <br />1.1 The contractor s,hall.assist the City to develop effective strate- <br />gies to: <br />a. achieve more effec:tive communication with River Road residents about <br />annexation, sewers and other city services: <br />(1) identify effective medium/media for communication <br />(2) identi.fy which messages are most important to stress <br />(3) identify effective means of communicating with major social or <br />socio-economic sub-g"roups of River Road residents (e.g., <br />teachers, seniors) <br />b. Get feedback from River Road residents <br />c. Increase trust between River Road residents and the City <br />d. Increase accurate percep.tions among River Road residents about the <br />City and its sewer and annexation programs <br />e. Oetermine whether 'small, incremental annexations or large annexations <br />are more likely to succeed. <br />1.2 The Contractor shall provide the City with a set of specific public <br />information strategies designed to achieve the project goals stated above. <br />Personal Services Contract - 1 <br />