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Scudder & Associates Research
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Scudder & Associates Research
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Last modified
5/11/2010 9:59:27 AM
Creation date
10/3/2008 3:43:13 PM
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PW_Exec
PW_Division_Exec
Administration
PWA_Project_Area
Contracts
PW_Subject
1995-00328 Marketing Research
Document_Date
5/8/1995
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Exhibit B- Scope of Services <br />Services to be Provided. Contractor agrees to provide the City the following services: <br />The consultant must assist the City with the redesign of the initial survey and develop and <br />pretest the survey instrument to insure it is both valid and able to be administered. Prior <br />to conducting the pretest(s); the consultant must present the draft survey instrument to the <br />City for approval, and all modifications will be incorporated into the final design. Before <br />conducting the final survey, the consultant must present the City with a modified survey <br />instrument, reflecting any changes resulting from the pretest(s). <br />2. The consultant must conduct the survey. It is to be administered by telephone at such <br />times of the day and on such days of the week that will minimize the number of "no <br />contact" calls as well as minimizing response bias to the greatest extent possible. <br />Telephone interviews must be conducted by people; computerized telephoning will not be <br />acceptable. <br />3. The consultant must provide a written summary of results, including summary statistics for <br />all survey questions and verbatim transcripts for open-ended questions. Sub-samples must <br />include (but are not limited to) specific criteria and demographic information as identified <br />in meetings with the in-house staffteam. <br />4. The consultant will compare and contrast the results of this survey with those results of <br />the spring 1993 survey and prepare a written summary with a highlight of the statistics for <br />presentation purposes. <br />5. The consultant must provide the City with one camera-ready original and ten copies of the <br />narrative report by the specified date (June 30, 1995). ~ Z} ,}cc,(~-t~vw- <br />6. The consultant must provide a narrative report summarizing survey data and highlighting <br />major findings using graphic displays to show overall responses for each question. Raw <br />data must be submitted in two formats: a) written, and b) floppy disk (2) in ASCII format <br />with field names for use on a personal computer. <br />7. The consultant will conduct one oral presentation of the significant findings to a staff <br />group. ~~ ~~ <br />
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