City of Eugene Park and Open Space Division Wins PRSA's Bronze Anvil Award

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06/10 04 THU 09:1 FAX 541 682 4882 EUGENE PW MNTNC & POS PW ADMIN 0001 ~ 1 ~ I June 10, 2 CONTACT: ¦ Therese icado, Parks and Open Space Public Information Specialist, 682-4814/682-4800 ¦ Cedric B s, PRSA, (212) 460-1495 or cedric.bessQprsa.org FOR IMMED TE RELEASE ' I Clty of ugene Parks and Open Space Dlvlsion Wins PRSA's Bronze Anvil Award Eugene Outdoors! Receives National Attention The ity of Eugene Parks and Open Space Division was the recipient of the coveted 2004 Bronze null Award, sponsored by the Public Relations Society of America (PRSA). The national awa recognizes creative tactics in a public relations campaign, and the division received the ward for Eugene Outdoors!, the division's semiannual newsletter, in the category of "Newslett ,fewer than 16 pages." Awards were announced during a special event held June 3 in Ne York City, home of PRSA headquarters, and the results were posted this past Monday on t e PRSA website at www.prsa.org. "The RSA Bronze Anvil rewards great creativity and results in public relations tactics," said David H Simon, APR, Fellow PRSA, chairman, Bronze Anvil Awards and public relations consultant. " my the best entries from across the country were selected to win this honor." The urpose of Eugene Outdoors! is to share information about the City's parks and open space rograms and services and encourage residents to enjoy and participate in the volunteer, ucational, recreational, and donation opportunities available. "V1le have produced five issues o the publication to date and consistently receive complimentary feedback from the community," says Therese Picado, publication editor and Parks and Open Space Public Information pecalist. "It is, of course, very gratifying to receive national recognition for creating a useful, qu lity publication." The ronze Anvil Awards were created by PRSA more than 34 years ago to recognize outstanding ubiic relations tactics. They are awarded in 50 categories and subcategories. Bronze Anvi winners in other categories include major organizations, such as Eastman Kodak, Taco Bell, H J. Heinz, Amazon.com, United Nations, and U.S. Postal Service, many of whom contracted 'th national and international public relations firms to create their products. For more inform tion about PRSA, the world's largest public relations rofessional organization, visit www.prsa.o .For more infom~ation about Eugene Outdoors! r the City's award, call 682-4814. .