a ~ v ,o <br /> Bicyclists League Names Eugene <br /> Page 2 <br /> November 2, 2004 <br /> Programs like Eugene's People Powered Fridays and its Business Commute Challenge are <br /> models for other communities to consider when putting together their own programs to promote <br /> bicycling. In Eugene's Bike Month celebration, participants commit to getting to work by bike or on foot <br /> at least one day aweek-a great way to promote physical activity and reduce traffic congestion and <br /> air pollution. League staff and reviewers consider several factors before granting a community BFC <br /> status, including: <br /> • The physical environment for bicycling on-street facilities, trails, parking etc. <br /> ¦ Education programs to promote a "share the road" ethic among bicyclists and drivers. <br /> ¦ Promotional initiatives to persuade people to ride or ride more often <br /> ¦ Enforcement of traffic laws for both motorists and bicyclists <br /> ¦ Future plans and evaluation techniques to improve conditions further. <br /> The League's BFC program has become a catalyst for positive change in communities across <br /> the country. Clarke said that, "We encourage Eugene to continue its steady work to improve <br /> conditions for bicycling and to try to achieve agold-level or even a platinum-level award in a year or <br /> two. None of the communities we've designated have been satisfied with the level of their award. <br /> They all want to do better; they want to do more to encourage bicycling, and they want to move up to <br /> the next level. We are confident Eugene can do just that." <br /> The League's Bicycle Friendly Community Campaign is a national grassroots effort to increase <br /> the number of trips made by bike, promote physical fitness, and help make communities more livable. <br /> The Campaign works in the most effective way possible-town by town, city by city-to encourage <br /> bicycling and achieve abicycle-friendly America. The Campaign is supported by generous grants from <br /> the Robert Wood Johnson Foundation (www.rwif.org) and Bikes Belong Coalition <br /> (www.bikesbelong.org). <br /> The League of American Bicyclists promotes bicycling for fun, fitness and transportation, and <br /> <br /> works through advocacy and education for abicycle-friendly America. The League represents the <br /> interests of America's 57 million bicyclists, including its 300,000 members and affiliates. For more <br /> information or to support the League, visit www.bikeleague.org and <br /> www.bicyclefriendlycommunity.org. <br /> Public Works + Administration • City of Eugene + 858 Pearl Street • Eugene, OR 97401 <br /> Phone: (541)682-5262 • FAX: (541) 682-6826 • www.ci.eugene.or.us <br /> <br />