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_ ~ ~ ~ v <br /> ~I <br /> April 10, 2007 <br /> CONTACT: Cindy Clarke, Transportation Options Coordinator, 682-5285 <br /> Lee Shoemaker, Bicycle & Pedestrian Coordinator, 682-5471 <br /> From Public Information Section, 682-5523 <br /> FOR IMMEDIATE RELEASE <br /> Free Public Presentation on April 12 Details Results of Eugene TravelSmart Project <br /> In October 2005, the Oregon Department of Transportation commissioned the <br /> international transportation research firm SocialData to conduct three TravelSmart® pilot projects <br /> in the cities of Salem/Keizer, Bend and Eugene. Those projects have been completed, and <br /> II Werner Brog, managing director of SocialData, will present the final results from all three pilot <br /> ' projects in Eugene on Thursday, April 12, at the Eugene Public Library (Bascom/Tykeson rooms) <br /> from 5:30 to 7:30 p.m. Snacks and drinks will be provided. <br /> TravelSmart is an innovative travel behavioral change program that focuses on reducing <br /> single occupant vehicle use. Through its individualized marketing techniques, TravelSmart <br /> encourages more frequent use of sustainable transportation options such as bicycling, walking, <br /> public transportation and ridesharing by providing project participants with informational <br /> brochures, personalized timetables, maps, incentive items and an array of alternative <br /> 'I transportation services. <br /> SocialData's approach is designed to focus attention on people who are open to change <br /> their travel behavior. Through surveys, they identify groups who are interested in changing travel <br /> behavior. Through individual visits (via an environmentally friendly mode), the participants are <br /> I~I given individualized travel options. Participants record their travel choices, and through the use of <br /> a control group, results of the process can be measured. SociatData has been commissioned to <br /> do similar projects around the world, including two previous projects in the Portland Metropolitan <br /> <br /> j, <br /> Area. Both have been successful in reducing vehicle miles traveled with strong increases in <br /> alternative modes of travel. <br /> I <br /> <br /> ~ For more information contact Cindy Clarke, Transportation Options Coordinator at 541- <br /> <br /> ~i 682-5285 or cindy.Lclarke(a~ci.eugene.or.us. <br /> Eugene Public Works • www.eugene-or.gov/pw <br /> 858 Pearl Street, Eugene, Oregon 97501 •541-682-5523 • fax 541-682-6826 • e-mail pwadmin@ci.eugene.or.us <br /> <br />