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Special Events/Communications Plan for Depot Dedication <br /> Monday, September 20, 2004,10 a.m. <br /> Plannin Team: <br /> Name Position/Role Phone Fax Email <br /> Russ Depot project 541-682-6024 541-682-6222 Russ.mecred~na,ci.eugene.or.us <br /> Mecredy manager (City of Eugene Facilities Div.) <br /> Rose Amtrak market 503-227-8044 503-227-8045 blacksr(a~amtrak.com <br /> Blackson manager <br /> Eric Jones Public affairs 541-682-5523 541-682-6826 Eric.r.jones(a~ci.eugene.or.us <br /> manager (Eugene PVC <br /> Chris Henry Transportation 541-682-8472 541-682-5598 Chris.c.henr~(cr~,ci.eugene.or.us <br /> planning engr (Eugene PVC <br /> Jonathan Passenger rail 503-986-4169 503-986-3183 Jonathan.a.hutchison(a,odot.state.os.us <br /> Hutchinson manager ODOT <br /> Cathy Briner OPRAC rep 541-689-1833 cabriner(a~comcast.net (Ed Bergeron <br /> and Scott Meisner also reps) <br /> Pat Noyes AORTA rep 541-344-0639 athno es aol.com <br /> Event/Communications Goals <br /> • Reinforce the partnerships that have made the project a success <br /> • Enhance public awareness and use of passenger rail as a transportation option <br /> • Promote civic pride in the depot and the surrounding area <br /> Event/Communications Objectives <br /> • Partners feel they have been adequately recognized for their role in the project. <br /> • Elected officials agree that passenger rail is important and should be supported locally, regionally and <br /> nationally. <br /> • Local merchants and property owners agree that depot improvements are good for their businesses. <br /> • Citizen "feel good" about depot project and are more willing to consider using passenger rail <br /> following the event. <br /> Event/Communications Strategies <br /> • Hold swell-publicized dedication. ceremony <br /> • Publicly recognize project partners at event and through media <br /> • Involve north end businesses in the event <br /> • Use event as a springboard to further actions (e.g., phase 2 of depot project, continued/improved state <br /> support for passenger rail) <br /> • Use premiums, food and music to enhance good feelings for depot project and passenger rail <br /> • Use tours, displays and fact sheets to increase public knowledge about the important elements of the <br /> depot project and passenger rail (e.g., LTD trip planning, rail safety, Amtrak schedules, etc.). <br /> <br /> .Key Audiences (see list of invitees for specific names) <br /> • Agency partners <br /> • Contractors (including architects) <br /> • Local, state and national elected officials <br /> • OPRAC and AORTA members <br /> • North end merchants and property owners <br /> • Passenger rail advocates <br /> • Media <br /> • General public <br /> • Representatives from other communities in Oregon served by Amtrak <br /> . _ _ _ _ _ <br /> <br />