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<br /> <br /> <br /> <br /> <br />September 15, 2015 <br /> <br />CONTACT: Scott Gillespie, Civil Engineer, 541-682-2706 <br /> <br />From Public Information Section, 541-682-5523 or 541-954-2938 <br /> <br />FOR IMMEDIATE RELEASE <br /> <br />Traffic Advisory <br />New “HAWK” Traffic Signal Activated on East Broadway <br />A new pedestrian-activated “HAWK” light is scheduled to be activated Thursday on East <br />Broadway between Patterson and Ferry streets. <br />The signal, similar to one activated last fall on 30 Avenue near University Street, provides a <br />th <br />safer crossing for pedestrians, including residents of the new Hub student-housing center on East <br />Broadway just east of Ferry Street. The term HAWK is an acronym for High-intensity Activated <br />crossWalK beacon. <br />The signal has several phases for people who are driving on East Broadway: <br /> <br />When not activated, the signal is dark and motorists and bicyclists should proceed with <br /> <br />caution. <br /> <br />When first activated, the signal flashes yellow, which means slow down and prepare to stop. <br /> <br /> <br />A solid yellow means the signal is about to turn red, and drivers must stop if it is safe to do <br /> <br />so. <br /> <br />Solid red means stop. <br /> <br /> <br />When the signal is flashing red, drivers may proceed when the crosswalk is clear and it is <br /> <br />safe to do so. <br /> <br />After the cycle is complete, the signal returns to its “dark” mode, and drivers may proceed <br /> <br />with caution. <br />When pedestrians approach the signal, they hear instructions that tell them to not walk and to <br />push the button to activate the signal. When the signal is in the red mode, pedestrians are <br />instructed to walk when motor vehicles have stopped. The signal includes a countdown timer that <br />tells pedestrians how long they have to continue crossing. <br />While the pedestrian-activated red light helps improve safety, real safety can only be achieved if <br />people who are driving and those who are walking understand how the signal works, obey the <br />signal, and watch out for each other. Drivers who fail to obey a signal commit a Class B traffic <br />violation. For pedestrians it is a Class D traffic violation. <br />The cost of the crossing, including the new traffic signal, is approximately $271,000. The City is <br />contributing $100,000 from transportation system development charges, and balance is being paid <br />by the developers of the Hub on Campus. <br /># # # <br /> <br />Public Works Administration ● City of Eugene ● 101 E. Broadway, Suite 400, Eugene, OR 97401 <br />Phone 541-682-8421 ● Fax 541-682-6826 ● www.eugene-or.gov/pw <br />