New Search
Marketing PWM (Carla Spangler /Eric Johnson) <br /> 1. Get rid of PW Day – PW Day is a department wide event so this is not just a <br /> PWM & POS decision. PW Day Planning Committee provides planning for <br /> future events. This idea will be passed onto the future planning committee. <br /> This year's event is already scheduled and will move forward. 2009 event <br /> has been cancelled. Eric Jones With Don Easton's help I have created a PW "think <br /> tank" on sharepoint Here's the link to the PW Think Tank: <br /> http: / /ceshare /pw /PWThinkTank /default.aspx <br /> 2. Advertise on side of buses – Katie Blair has conducted research on <br /> advertisement with Lane Transit District and other jurisdictions about cost <br /> of ad space. Katie concluded that advertisement on the side of vehicles costs <br /> around $ 425 for 4 weeks (does not include graphic design or setup fees). <br /> Contact Katie Blair for more information. Question: what message do you <br /> suggest for the ad? <br /> 3. (3 questions regarding public education) - Continue education programs on <br /> public access channel (City programs); More public education – less known <br /> programs; Focus on programs not known by community – This public education <br /> program started in 2004, Working City highlights city programs and is a <br /> good way to market various city programs. Contact Eric Jones or your <br /> ( isy supervisor if you have future program ideas. ACTION ITEM: One <br /> suggestion is to establishing an on -line library of previous programs for <br /> employees to view. <br /> 4. (3 questions regarding advertising on city vehicles) - Market services on City <br /> fleet; Put ads on large vehicles (i.e. vactor has ad w /pictures of what the program <br /> does) Advertise what we do on the side of vehicles – Fleet Board approves all <br /> signage on city owned vehicles; advertisement may take away or distract the <br /> public from the safety boards or signage already on the vehicles. <br /> 5. Move PW Day to weekend (to target adults more) – PW day suggestions should <br /> be forwarded to your supervisor, section or division manager. One reason <br /> for having it on a week day is to attract 1000 or more school children and the <br /> event is during normal operating hours with no shift change. <br /> 6. Establish a ride -a -long program for the public (i.e. sweepers, vactors, excavation) <br /> – Not an active program at this point. We have the ability to do ride -a- longs. <br /> In the past we have allowed citizens to ride during sweeping activities if the <br /> proper waivers were signed. <br /> 7. Publish newsletter — highlights groups /individuals, advertise what we do – <br /> Currently for internal use we have the Roosevelt Rumble & PW Monthly <br /> Report that goes to the city council and the media. Here is a link to the PW <br /> monthly report: PWMonthlyReport2008. 1 2.pdf ACTION ITEM: Goal of <br /> our website is to highlight different crews each month; it is a work in <br /> 19 <br />