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NRPA Benchmark Survey, April 2009
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NRPA Benchmark Survey, April 2009
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7/30/2014 12:59:05 PM
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7/30/2014 12:57:47 PM
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PW_Operating
PW_Document_Type_ Operating
Correspondence
PW_Division
Parks and Open Space
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Recreation Survey <br />II. Recreation <br />A. Mission /Vision <br />1. If applicable, what is the mission and vision for recreation? <br />B. Operations <br />1. a. How many staff are within the recreation division? <br />b. What percentage of this staff is dedicated to delivering programs? <br />C. Programming <br />1. What types of programming are offered (including interpretive programming or art)? <br />2. a. How are volunteers utilized in programming and other recreational activities? <br />b. How many total hours do they contribute annually to programming? <br />D. Fees and Services <br />1. How do you set your fees and charges? <br />2. If available, please provide a spreadsheet with all of your programming and fees? <br />E. Accessibility <br />1. What types of discounts, special programs, special grants etc. do you offer to remain <br />inclusive to low-income, cultural minorities and disabled groups? <br />F. Marketing <br />1. a. Do you have a written marketing plan? <br />b. When was this marketing plan last updated? <br />b. Does it cover your entire park and recreation system or only parts? <br />c. If only parts, which segments have marketing plans? <br />2. Please briefly describe your target market /customers. Attach any relevant information. <br />3. What have been the most effective marketing materials? Attach any relevant information. <br />Summary of Requested Materials: <br />✓ Mission and vision for recreation <br />✓ Programming offered <br />✓ # Staff dedicated to delivering programs <br />✓ Volunteer program <br />✓ Spreadsheet with programming and fees <br />✓ List of discounts and special programming <br />✓ Marketing plan <br />✓ Target market <br />✓ Effective marketing materials <br />
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