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9. What is your criteria for success? How will you know if you have been successful? <br /> Greater visitation to the Rhododendron Garden is our primary measure of success, <br /> particularly visitation that extends throughout the year. Greater cooperation and support of <br /> the area garden clubs and nurseries is another measure, bringing in conventions, study <br /> groups, and participation of volunteers. The garden brochure is also a marketing tool which <br /> interested parties frequently use to raise funds for donations such as memorial plantings or <br /> construction of garden amenities. <br /> We have measured increased visitation to the Rhododendron Garden since the first <br /> publication of the brochure. Traffic volume was measured in 1985 and again in 1994. These <br /> counts indicate that in 1994 more than 3,000 visitors arrived at Hendricks Park on Mother's <br /> Day, generally our highest visitors day of the year, and that this is an increase of 400 <br /> compared to 1985. Further comparisons show that in the 12 peak days of the blooming <br /> season (late April - early May) of 1994, 15,000 visitors arrived at Hendricks Park, with a daily <br /> average increase of 360 visitors compared to 1985. <br /> 10. If your project is already underway (event booked and will occur between July 1995 <br /> and September 1995; brochure is already printed ), explain how this grant will increase <br /> the results. <br /> The Rhododendron Garden is open to the public year round; a brochure enhances the <br /> visitor's experience of the garden, revealing more of its contents, history, and value. Printing <br /> and distributing a brochure increases attendance and year round interest and promotes the <br /> garden as a destination point for travellers and conventions. When the garden and its <br /> contents are described in a brochure, the value of the Rhododendron Garden is also <br /> enhanced as a demonstration garden, which promotes the nursery trade and the landscaping <br /> industry. <br /> 11. Your project may be recommended only for partial funding. Assuming that you <br /> receive only HALF the amount you are requesting, how will you modify your project? <br /> (for example, would you reduce the number of copies printed? scale back the <br /> distribution plan? delete the radio advertising? limit the event to 1 day instead of 2? <br /> be forced to abandon the project ?) <br /> If we received partial funding for printing a brochure, we would reduce the number of <br /> copies; 5000 brochures is about a two year supply with average distribution. If we reduce <br /> the number to 2500 we would be seeking funds from other sources in the following year ; <br /> however it is more cost effective to print in larger quantities and expenses would be greater. <br /> We would also look for other sources of funding, for example, donations from garden clubs <br /> and nurseries and we would ask for larger donations from tour groups and conventions, <br /> including a possible gate fee. <br /> 1 <br /> 6 <br /> 1 <br />