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• <br /> BASIC PROPOSAL INFORMATION ( limit: 1 page ) <br /> 1. PROJECT PLAN: <br /> a. What is the main focus of this proposal? (For example, a three day event, printing of <br /> a map, production of a promotional video) <br /> Printing 5000 Hendricks Park Rhododendron Garden Brochures, similar to attached <br /> brochure, which is out of date and out of print. <br /> b. What are the project activities? <br /> Design, printing and distribution of brochures. <br /> c. When will this activity occur? <br /> Brochures will be distributed in advance to promote tours and conventions and year - <br /> round garden interest. Brochures will also be distributed on -site at Hendricks Park during the <br /> peak season, March through June. <br /> d. Who is the target market? What is your strategy for reaching the target market? <br /> The target market includes area residents and their guests, regional garden clubs and <br /> societies and West Coast garden enthusiasts (Califomia to British Columbia). Brochures <br /> distributed through specialized nurseries and at garden society conventions, including The <br /> Magnolia Society, The American Rhododendron Society and the Hardy Plant Society, attract <br /> local, national and international interest. Brochures distributed through area Chambers of <br /> Commerce and Visitor and Convention Centers attract tour groups and conventions of general <br /> interest. Brochures are also distributed to area garden clubs to encourage tours. <br /> 2. PROJECT GOALS: WHAT RESULTS do you expect? (For example : visitor attendance <br /> projections for event? number of distribution sites approved? number of responses <br /> generated from publication? number of room nights booked ?) <br /> A new brochure will attract a greater number of visitors to Hendricks Park and <br /> Rhododendron Garden, both casual visitors and organized tours of the garden. The brochure <br /> will also attract horticultural conventions , such as the American Rhododendron Society <br /> Convention in Eugene in 2001. The brochure also has an educational value, stimulating <br /> interest in horticulture, which promotes sales of omamental plants in local nurseries and <br /> interest in landscaping. Furthermore, a brochure of Hendricks Park and the Rhododendron <br /> Garden promotes Eugene livability, stressing a landmark park and garden. <br /> 2 <br />