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Additionally, these products are then packaged and marketed to particularly <br /> vulnerable communities. Commercials for St. Ides Malt Liquor have been <br /> criticized by the US Surgeon General, the New York State Consumer Protection <br /> Commission, Oregon Liquor Control Commission and many other state and local <br /> entities for appealing to youth, glamorizing gang activity and linking alcohol to <br /> sexual activity. St. Ides commercials have drawn fines from both the US Bureau <br /> of Alcohol, Tobacco and Firearms and the New York State Attorney General's <br /> Office. A marketing brochure for Olde English 800 noted that the product is <br /> "brewed for relatively high alcohol content (important to the ethnic market!) ". <br /> While eliminating the availability of this product within Whiteaker is not a solution <br /> to all of the park's problems, it is a significant step forward. As a policy it will not <br /> keep people from drinking —nor is that the intent. Instead, it will remove this <br /> particular product which is manufactured and marketed solely to provide the <br /> most vulnerable in our community access to a very low cost, very high alcohol, <br /> huge single serving of alcohol. <br /> Adoption of this policy will significantly impact the environment within which the <br /> park, our youth and the whole Whiteaker neighborhood exist. In the event this <br /> strategy is pursued, the Eugene Community Partnership is interested in <br /> contributing to the implementation of the policy in whatever way might be most <br /> helpful. <br /> Thank you for your consideration. <br /> Sincerely, <br /> Susanne Boling, <br /> Chair <br /> • <br /> c <br />