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3 <br /> EXECUTIVE SUMMARY <br /> Awareness of the Proposed Project (Q5) <br /> 50% of Eugene residents are aware of the proposed community park and neighborhood <br /> development project in Santa Clara, near Prairie and Irvington Roads, while 66% of 97404 <br /> residents are aware of the proposed project. <br /> Sources of Information (Q6) <br /> 73% of Eugene residents, and 65% of 97404 residents had heard about the proposal through news <br /> media. 29% of 97404 residents (compared with 15% of Eugene residents) had heard about the <br /> proposal from neighbors, friends, or family. (Note: "Eugene Residents" means 400 Eugene <br /> residents, including 66 97404 residents.) <br /> Initial Support of the Proposal (Q8) <br /> 36% of Eugene residents would support or lean towards supporting a project where the City <br /> would acquire land for a large park in Santa Clara, based on a land trade proposal with a <br /> developer. 19% would oppose or lean towards opposing such a project (compared with 26% from <br /> 97404). 45% of Eugene residents are undecided, compared with 36% of 97404 residents. <br /> Effect of Various Factors (Q9 -Q28) <br /> The most compelling reason to support the proposed project is that `purchasing the Ridgeline <br /> Trail property would protect forest land and stream headwaters." Other factors that would cause <br /> people to lean toward supporting the project are: "community members could be involved in how <br /> the development would look," "the proposed development would incorporate design methods for <br /> ease of living and functioning," "there would be no change in the total amount of land available <br /> for development inside the Urban Growth Boundary," `with the land trade proposal, the City <br /> would obtain 207 acres of parks and open space for under $1 million," "the City has a budget of <br /> $1, million to buy park land in Santa Clara," and "city services such as water, power, sewer and <br /> streets are already in place adjacent to the proposed development." <br /> The most compelling reason to oppose the proposed project is that "the project would allow a <br /> housing development on prime agricultural land." Other factors that would cause people to lean <br /> toward opposing the project are: "added housing would increase the size of classes in some <br /> Bethel schools," "the proposed development would include over 900 new homes and 10 acres of <br /> commercial development in Santa Clara," and "traffic would increase near the new park and <br /> neighborhood." <br /> Regarding condemnation of land, it appears that people were rating the idea of condemnation, <br /> rather than the idea that without the project, condemnation could occur. The same is true for <br /> "without the land trade proposal, the developer wants to develop the entire parcel with housing." <br /> UGB Would Be Expanded (Q9) <br /> 36% of Eugene residents said knowing that "the Urban Growth Boundary would be expanded to <br /> include the park and a new housing development" would make them more likely to support, or <br /> lean toward supporting the project, while 38% said this information would make them more likely <br /> to oppose, or lean toward opposing the project. <br /> Advanced Marketing Research, Inc. <br />