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27 <br /> DEVELOPER WANTS TO DEVELOP ENTIRE PARCEL (Q18) <br /> 25% of Eugene residents said knowing that "without the land trade proposal, the developer wants <br /> to develop the entire parcel with housing" would make them more likely to support, or lean <br /> toward supporting the project, while 51% (compared with 59% of 97404 residents) said this <br /> information would make them more likely to oppose, or lean toward opposing the project. <br /> Regarding the developer's intent, it appears that people were rating the idea of developing the <br /> entire parcel of land, rather than the idea that without the project, the developer wants to develop <br /> the entire parcel. <br /> Developer Wants to Develop Entire Parcel <br /> 25% <br /> Support s <br /> 26% <br /> No Difference • 23% <br /> 15% <br /> 51% <br /> Oppose <br /> 59% <br /> 1% <br /> Don't Believe <br /> 1% <br /> 1 <br /> t t t <br /> 0% 20% 40% 60% 80% 100% <br /> • Eugene M 97404 <br /> Demographic Differences <br /> 55 to 64 year -olds, 97405 residents, Santa Clara residents, and 97404 county residents north of <br /> Beltline are more likely than others to say this information would make them more likely to <br /> oppose the project. <br /> River Road residents, and 97404 city residents south of Beltline are more likely than others to say <br /> this information would make them more likely to support the project. <br /> Advanced Marketing Research, Inc. <br />