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11 <br /> BOUND ON ERROR - UNWEIGHTED DATA, REPRESENTING 97404 <br /> AND "OTHER" EUGENE <br /> SAMPLE SIZE Bound on Error at <br /> 97404 Frequency Percent 95% Confidence Level <br /> City, North of Beltline 143 36% 7.5% <br /> City, South of Beltline 53 13% 12.3% <br /> County, North of Beltline 101 25% 8.9% <br /> County, South of Beltline 103 26% 8.9% <br /> 97404 <br /> Santa Clara 244 61% 5.8% <br /> River Road 156 39% 7.2% <br /> EUGENE <br /> 97404 400 50% 4.5 %* <br /> Other Eugene 400 50% 4.5 %* <br /> * What this means is that we are 95% certain that the mean response of the entire population of <br /> 97404 lies within (plus or minus) 4.5% of the survey response, and we are 95% certain that <br /> the mean response of the entire population of "Other Eugene" lies within (plus or minus) <br /> 4.5 %. <br /> Advanced Marketing Research, Inc <br />