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<br /> URR&V FORESTS
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<br /> . _______ _
<br /> 1 DIEWI.OPERS CAN W
<br /> i WHITE HATS
<br /> 1 Global ReLeaf for New Communities is AFA's innovative
<br /> way of applauding a new breed of builders and bulldozer
<br /> jockeys who tread softly on the land.
<br /> r.
<br /> By NORAH DEAKIN DAVIS
<br /> p marketing literature
<br /> hey say they 'n h , 1,,, ,rf puts it. ( \o kidding.
<br /> mad as hell, and s ~`� --,.1 '
<br /> 4 ,a, • ' ,, r ` ''t . ,,,i,;,:...:, '; That's the �: av develop -
<br /> they 're not a r . - ' 6 , , i -� „.s ”"
<br /> Y',,.�`' A : t E s y ! ers like `tike Rose
<br /> • G gonna take it , <—�,,' a a `" • ����x� _s'% talk —and think.)
<br /> any more. A ` <, � . -e: ` . ° *,4' ;. • • y Instead of wielding a
<br /> • small but vocal minorit ,- ., - �- k � � stick, as tree ordinances
<br /> o �-• I
<br /> of land developers vow �, ' { n r 1 G ° � ; " la = � y do, the Global ReLeaf
<br /> they're through dodging '! ° program is a carrot
<br /> rotten tomatoes and , ns approach. Development • �.� it
<br /> ff i j + a� t 3 I
<br /> lynch mobs. blay're nets • 't ,�. E- t " Iliv° r f projects that pass a strin-
<br /> and the over a ne
<br /> - «.�. ., ---. • r y • gent review by a joint
<br /> ad turning over new ; ,- k .. - AFA -NAHB committee
<br /> leaf. thin receive public recogni
<br /> They're doing every _ . receive
<br /> in the form of Glob
<br /> g they can to 41i, al ReLeaf certification.
<br /> trees instead of bulldoz Maryland developer Michael Rose is convince th These model communi
<br /> ties can then be publi
<br /> cized using the Global
<br /> ReLeaf name —one that is recognized
<br /> ills thin. saving trees is good business.
<br /> r The American Forestry
<br /> Association has joined
<br /> hands %.'ith the mammoth National director for one of the nation's largest
<br /> Association of Home Builders (NAI IB) development f
<br /> firms, M Maryland. a His for trt' . pla n ting com will
<br /> to create Global ReLeaf for New Companies
<br /> Communities, a novel way to reward boss, Mike Rose, adds, And to say serve as models to spread the word to anies t developers who do the right thing. developers are all rapists. But the time NAHB S 1 4 53 member local omp ies.
<br /> In a single hold step, AFA's Global has cone to work together."
<br /> ReLeaf program has brought together eight A conservationists developers
<br /> ery t imists helpedAFA,d in Maryland —Northridge developments
<br /> two long-time adversaries.
<br /> "It's easy for developers to say envi- draft the program to help green the S olom ins Landing—are h i n d o as
<br /> ronmentalists are crackpots," says communities of tomorrow. The new l p projects that
<br /> Elliott Finkelstein, public relations Global Rf opme w "live for other builder. to emulate.
<br /> in concert with jtheirl natural
<br /> /t:�1C FoR,:srs managing editor surroundineLeags rat than erase nts nature Solumons Landing is a 234 unit
<br /> condominium on 34 acres of shorefront
<br /> Norn {r Davis has another stun/ 041 pn�, ?5. from the landscape," as Mike Rose's
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<br /> Ami.locAN FoRcsrs N1 AN i IL NI. 1'491
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