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area and with 2 or more business occupants engaged in retail trade. <br /> Sign. Any device, fixture, placard, or structure that is not entirely within an enclosed <br /> building, when its message is visible from a public or private way or another <br /> development site, and which uses any word, letter, or logo to advertise or to <br /> communicate information of any kind. For purposes of the Eugene sign regulations, <br /> searchlights, beacons, strings of lights, banners, flags, pennants, and inflated devices <br /> shall be considered signs. <br /> Sign Clearance. The distance between the lowest portion of a sign and the finished <br /> surface clearance of the ground, paving, or sidewalk under the sign. <br /> Sign Construction. The act of building, erecting, or otherwise placing a sign in use, <br /> including any work done on an existing sign other than sign maintenance. <br /> Sign Contractor. A person engaged in the business of sign construction or sign <br /> maintenance required to be registered by the Oregon Construction Contractors Board. <br /> Sign Direction. The direction a sign or sign element faces, including all directions in <br /> which the display copy is visible. <br /> Sign Element. That portion of a sign wholly contained within a separating sign trim <br /> or otherwise presenting a self- defined unit. <br /> Sign Face. The functional surface of a sign, including all sign elements facing in the <br /> same direction. <br /> Sign Height. The vertical distance from the grade to the highest point of a sign or <br /> sign structure. All sign heights, including roof signs, shall be measured from the <br /> grade. (Refer to Figure 9.6640(3)(1) Sign Height Calculation.) <br /> Sign Maintenance. Work to preserve and use a sign, including manual changes in <br /> the display copy on signs designed and intended for such changes. Sign maintenance <br /> includes repairs to damaged signs unless the cost of the repair exceeds 50 percent of <br /> the value of the sign during the most recent period of use before repairs are to be <br /> initiated. <br /> Sign Orientation. The general direction the sign faces from which the sign copy is <br /> designed to be seen and is most easily visible: A sign face parallel to a street and not <br /> oriented toward another direction of travel shall be considered to be oriented toward <br /> both directions of travel along the street. <br /> Sign Structure. Any materials used to support or contain a sign, but not including <br /> Ordinance - 34 <br />