INTERNATIONAL SOCIETY OF ARBORICULTURE <br /> GOLDLEAF AWARD <br /> Many citizens are actively involved in protecting and managing urban forests <br /> because they believe trees are a critical component in the long -term health <br /> of our community and world. <br /> Each year, the International Society of Arboriculture (ISA) recognizes the <br /> work of these dedicated individuals through its Goldleaf Award. This year, <br /> Ruth Bascom was one of 30 people in the world who received the ISA Goldleaf <br /> Award and was the only person selected in the Pacific Northwest. Ruth <br /> received the award for her significant contribution to environmental <br /> protection, conservation, and beautification. <br /> Ruth has a long history of promoting trees and improving the level of tree <br /> care in Eugene. In 1984, Ruth was instrumental in including entrance <br /> beautification as one of the Council's adopted goals in its six -point <br /> economic diversification program. She also chaired the Tree and <br /> Beautification Commission, which developed the "Entrance Beautification <br /> Study" and created the successful Project City Pride program. Project City <br /> Pride was a public and private partnership to improve the landscaping at <br /> major city entrances and on important arterial streets. These early efforts <br /> led to the creation of a Council- appointed Tree Commission, which ultimately <br /> developed the "Urban Forest Management Plan." Ruth was a moving and guiding <br /> force behind each of these efforts. <br /> The International Society of Arboriculture (ISA) was formed in 1924. The <br /> society promotes and sponsors the research and advancement of all aspects of <br /> tree management and care. It publishes two journals that highlight the work <br /> and findings of researchers and practicing urban foresters. The ISA has a <br /> membership of 5,000 with 25 chapters worldwide. <br />